Eat In Eat Out, a new publication from the American Forecaster, launching in September 2009.
Eat In Eat Out is a business magazine targeting the food, beverage, and dining industries.
Content sampler ...
• Core frugality. Consumers will dine less and order by price, but still dine out. At the
supermarket, prices rule selections, with store brands leading the parade.
• Green dining. It’s not about the environment, it’s about the shortest distance between the field and the table. But a little
energy-savings along the way doesn’t hurt.
• Proximity. Destination dining takes on a new meaning: cluster locations.
• The foodie market. Multi-generational, ravenous, and curious. A new category of diners scouting
for dining experiences from the street to the penthouse.
• Replacing the meal. Home meal replacements gain momentum in supermarkets.
• The evolution of the store. Led by Whole Foods and local specialty markets, the supermarket of the future
is on the way, one subtle change at a time.
• Kitchen magnets. Cooking is gaining in popularity, driven by foodie interests, local sourcing,
and generational interests.
• Pork plus. From lardo to porchetta, more cuisine trends include rediscovered traditional
parts of the pig.
• Grow your own. From chefs to children, gardens attract new activity. Community gardens and
farmer’s markets help fuel the growth.
• Curb appetites. Hot dog carts gain new status with upscale products. Street wagons, trucks,
and trailers amp up the competition for cheap foods with entrepreneurial zest
and culinary creativity.
• Bargain booze. Recession-obsessed consumers turn to the low end of the beer market for their
suds, microbrews keep on trucking, mid-priced wines attract connoisseurs.
• An artisan renaissance. Craft becomes king in a rising tide of hand-made specialties: salumi, cheese,
bread, preserves, gin, and whiskey.
Plus ... lardo, Sechuan peppers, natural energy drinks, Kombucha, black garlic,
restaurant gardens, energy-efficient supermarkets, social media for foodies,
and much more.
